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- If you think this tastes like a Rioja, you'd be right. For the simple reason that it is a Rioja, except in name. All because the Spanish government likes to keep Rioja supplies artificially low.
- Which makes this wine the ultimate bargain. If this said 'Rioja' on the label it would cost you twice as much. Even though the juice inside would stay the same. Crazy, eh?
- We know our customers are smart cookies. Which means this 'Rioja that isn't a Rioja and is half the price of a Rioja' will be shooting off the shelves.