Welcome to a better way to buy wine

nakedwines.com is a customer-funded wine business


Here's how we get you better wines for less money, and still get the winemaker a great deal

Our Angels invest $40 a month into their nakedwines.com piggy bank

Which we use to invest in talented, independent winemakers.

In return for exclusive wines at insider prices (up to 60% off retail)

Which we pass back to our Angels so everyone wins!

We don't just sell wines, we make them happen.

Since launching in the UK in 2008, Angels have helped us invest in over 159 independent winemakers in 14 countries.


By committing early and financing the same growers year after year, they can focus on growing quality grapes rather than volume.


We can give nature the time she needs to turn the grape juice into delicious wines, rather than hurry the process with artificial enzymes.


Because our growers know that their fruit has been sold upfront, they harvest at the perfect time for ripeness.


Because we buy barrels, bottles, corks and labels for tens of thousands of cases we get economies of scale that small winemakers don't.


We squeeze less juice from the grape so that we get all the fruit and less of the bitter dregs that make cheap wines that cheap.

No Middlemen

Because we deliver directly to you, you don't pay for middlemen.

Turns out it's better business for everyone…

Our winemakers get to sell all of their wines, and make a living. We make the same margins as everyone else, and have a lot of fun along the way.

And as a wine drinker, for the $40 a month you probably would have spent on wine anyway, you get wholesale prices.

You can be sure that all our wines have been lovingly made by a talented winemaker and stripped of all the costs that add nothing to the flavor or quality of the juice in the bottle.

Our customers have changed the lives of 159 winemakers in 14 countries around the world

Carmen Stevens, South Africa's first black female to graduate in winemaking, had her life turned around in 5 hours by 2,000 Angels

Katie Jones, whose business faced ruin after vandals struck her winery in the south of France, was rescued by 2,500 Angels

Rod Easthope, left his job at an iconic New Zealand winery to become his own boss and make wine exclusively for Angels

And many more — meet our winemakers here

We've won a few awards along the way

2016 Stevies Gold Prize for Innovation in Customer Service

2016 Stevies Silver Prize for Best Overall Customer Service

Startup Aims to Democratize Winemaking

"Customers invest $40 per month and nakedwines.com is then able to invest in winemakers…cutting prices for consumers by up to 60%"

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Startup Aims to Democratize Winemaking

"NakedWines.com seeks out talented winemakers from all over the world and offers them a chance to make wines under their own name or label."

Read full article

How Crowdfunding Is Transforming The Wine Industry

"This is much more than just another wine club."

Read full article

But the feedback that matters most is from normal wine drinkers like you

"I love your site. I love what you do, how you present it, and that I get really good wine for great value. I love that there is a simple way for me to track my tastes and educate myself about wine while supporting both your business and the wine growers - it seems to be a win win win."
Marc Ingram, Angel
"Drinking good wine is enough pleasure in itself, but having a sense of relationship with the winemakers, that is beyond the purely commercial, adds something else to the experience."
Peter Batty, Angel
"I rarely buy wine from supermarkets now unless an emergency arises, mainly because I can't be sure that I'm not buying a mass produced product from a faceless producer."
Karl Savage, Angel

Oh and in case you're wondering…

At nakedwines.com you get all the things you should expect from an online retailer (but don't always get)…

  • We never send you wine you've not ordered, i.e. the $40 you invest into your account each month is yours to spend when you want
  • We'll add a credit to your account if you're not totally satisfied with the wines.
  • US based call center ready to help and make you smile
  • Includes shipping! (on orders of $200 or more)

  • Your payment details safe with our 100% secure checkout, so you can shop with confidence